{"title":"Ebooks","description":"\u003cp\u003ePractical ebooks for e-commerce operators: how to run omnichannel without chaos, how to sell B2B online, and how to build an online store from scratch. Every chapter ends with a checklist, and every number comes with a source. One purchase gets you the PDF in English and Polish.\u003c\/p\u003e","products":[{"product_id":"100-growth-hacks-shopify","title":"100 Growth Hacks for Shopify Stores","description":"\u003cp\u003eOne hundred short practices for Shopify brands selling across their own store, marketplaces and European markets. Each one fits on a quarter of a page: the idea, what usually goes wrong, and what to change.\u003c\/p\u003e\u003cp\u003eEvery hack is tagged with the Pleroma service in which we do that work for clients, and the service names link straight to their descriptions.\u003c\/p\u003e\u003cp\u003eUse it as a checklist. Pick the five points that hurt most in your operation and fix those first.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e01 Data and tracking\u003c\/li\u003e\n\u003cli\u003e02 Store and conversion\u003c\/li\u003e\n\u003cli\u003e03 Marketplaces and Europe\u003c\/li\u003e\n\u003cli\u003e04 Paid media and creative\u003c\/li\u003e\n\u003cli\u003e05 Retention and operations\u003c\/li\u003e\n\u003cli\u003eService map\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pleroma Commerce","offers":[{"title":"Default Title","offer_id":55064704549201,"sku":"EBOOK-100GH","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/100_hacks_shopify.png?v=1791369407"},{"product_id":"omnichannel-that-works","title":"Omnichannel that works","description":"\u003cp\u003eThe same challenges as enterprise omnichannel guides, with solutions sized for a team of five to fifty: Shopify as the store, BaseLinker or Linnworks as the integration layer, marketplaces as channels, one catalogue as the source of truth.\u003c\/p\u003e\u003cp\u003eTwelve challenges in three groups: organisation, technology and processes. Each one is a diagram, the problem and a concrete fix, linked to the service in which we do that work.\u003c\/p\u003e\u003cp\u003eA five-step action plan with tools you can use this week: a channel scorecard, a premortem, a keep \/ extend \/ replace decision tree and a 90-day roadmap.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e01 Omnichannel today\u003c\/li\u003e\n\u003cli\u003e02 Twelve challenges and solutions\u003c\/li\u003e\n\u003cli\u003e03 Five-step action plan\u003c\/li\u003e\n\u003cli\u003e04 How we do it, solutions map, glossary\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pleroma Commerce","offers":[{"title":"Default Title","offer_id":55064704581969,"sku":"EBOOK-OMNI","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/OmnichannelThatWorks.png?v=1792051285"},{"product_id":"b2b-that-works","title":"B2B that works","description":"\u003cp\u003eFive challenges of selling B2B online, with solutions sized for owner-run manufacturers and distributors: one catalogue, prices and terms per customer in Shopify B2B, an integration layer to the ERP you already have, and sales reps taken off retyping orders.\u003c\/p\u003e\u003cp\u003eEach challenge gets two pages: what it looks like today and what to change, with the impact on the business, the sales team and the customer, linked to the service in which we do that work.\u003c\/p\u003e\u003cp\u003eA 90-day roadmap with a 20-customer pilot, a 10-question self-service test and a tree of measures you can use from week one.\u003c\/p\u003e","brand":"Pleroma Commerce","offers":[{"title":"Default Title","offer_id":55067968897361,"sku":"EBOOK-B2B","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/ebook-cover-b2b-that-works_6f7f4056-291a-4b14-ba04-482063be63f9.jpg?v=1790254674"},{"product_id":"ecommerce-from-scratch","title":"E-commerce from Scratch","description":"\u003cp\u003eA complete guide for people starting to sell online, built in the order a store should be built: from the maths of one product and a checkout that converts, through the catalogue, compliance and marketplaces, to paid media, creators and retention.\u003c\/p\u003e\u003cp\u003eTwelve chapters, each ending with one decision to make and a checklist. Fourteen diagrams: a margin waterfall, a checkout that leaks versus one that converts, a compliance map for Europe, the order of sales channels, ROAS versus profit, creator and UGC loops, a ten-number dashboard and a 90-day plan.\u003c\/p\u003e\u003cp\u003eWritten for Europe: local payment methods, parcel lockers, VAT OSS, GPSR, PPWR and WEEE in plain language, with worked examples in euros and in złoty.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e01 Unit economics\u003c\/li\u003e\n\u003cli\u003e02 Platform, checkout, payments and delivery\u003c\/li\u003e\n\u003cli\u003e03 The product catalogue\u003c\/li\u003e\n\u003cli\u003e04 Compliance\u003c\/li\u003e\n\u003cli\u003e05 Logistics, service and systems\u003c\/li\u003e\n\u003cli\u003e06 Sales channels and marketplaces\u003c\/li\u003e\n\u003cli\u003e07 Traffic: SEO, advertising and tracking\u003c\/li\u003e\n\u003cli\u003e08 Creators and UGC\u003c\/li\u003e\n\u003cli\u003e09 Retention: email, SMS, loyalty\u003c\/li\u003e\n\u003cli\u003e10 Data, dashboard and AI\u003c\/li\u003e\n\u003cli\u003e11 The first 90 days\u003c\/li\u003e\n\u003cli\u003e12 What not to do\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pleroma Commerce","offers":[{"title":"Default Title","offer_id":55074572763473,"sku":"EBOOK-ECOM-FS","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/ebook-ecom-from-scratch-cover_f796b8ad-c9f3-4aad-ba83-e801d031c4c1.png?v=1790325575"}],"url":"https:\/\/www.pleromacommerce.com\/collections\/ebooks.oembed","provider":"Pleroma","version":"1.0","type":"link"}