{"title":"Strategy \u0026 Leadership","description":"\u003cp\u003e\u003cstrong\u003eSenior direction without the senior salary.\u003c\/strong\u003e Audits, go-to-market strategy, a fractional head of e-commerce two days a week, and building the in-house team that makes you independent of us.\u003c\/p\u003e","products":[{"product_id":"store-channel-audit","title":"Store \u0026 Channel Audit","description":"\u003cp style=\"font-size:17px;line-height:1.6;max-width:70ch;\"\u003eOne week and a straight answer to one question: \u003cstrong\u003ewhere your store and your sales channels lose money, and what to fix first.\u003c\/strong\u003e Run by an operator who has managed catalogues across 15 channels at once, not by an auditor working from a template.\u003c\/p\u003e\u003cdiv style=\"border-left:3px solid #FDB913;padding:16px 20px;margin:24px 0;max-width:72ch;background:rgba(253,185,19,.06);\"\u003e\n\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#A8861D;margin-bottom:8px;\"\u003eA real audit, not a sales pitch\u003c\/div\u003e\n\u003cp style=\"margin:0 0 10px;line-height:1.6;\"\u003eYou pay for an honest diagnosis, not for a meeting designed to sell you a bigger project. The report lists what is actually wrong, what it costs you and what to fix first — and it is yours to use whether or not you ever work with us again.\u003c\/p\u003e\n\u003cp style=\"margin:0;line-height:1.6;\"\u003eWe do not inflate problems to justify a quote, and nobody chases you with a “special offer” after the report lands. If the honest answer is that your store is in good shape, or that you can fix it in-house, the report says exactly that.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#A8861D;margin:28px 0 10px;\"\u003eWhat you get\u003c\/div\u003e\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width:210px;padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eStore\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eShopify setup, speed, checkout, payments, app stack, tracking and data quality\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eCatalogue\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eProduct data quality, attributes and imagery against marketplace requirements, readiness to list\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eChannels\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003e\n\u003ca href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noopener nofollow\"\u003eAmazon\u003c\/a\u003e, \u003ca href=\"https:\/\/www.ebay.com\/\" target=\"_blank\" rel=\"noopener nofollow\"\u003eeBay\u003c\/a\u003e, \u003ca href=\"https:\/\/allegro.pl\/\" target=\"_blank\" rel=\"noopener nofollow\"\u003eAllegro\u003c\/a\u003e, \u003ca href=\"https:\/\/www.kaufland.de\/\" target=\"_blank\" rel=\"noopener nofollow\"\u003eKaufland\u003c\/a\u003e and others: account health, listing quality, attributes, pricing, category competition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eIntegrations\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003ePIM, ERP, couriers, stock sync — where the process breaks and what it costs you monthly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003e90-day roadmap\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;color:#3A3E4A;\"\u003eSequenced and costed — to execute with us or without us\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cdiv style=\"background:#12141C;color:#EFEAE0;border-radius:6px;padding:20px 24px;margin:26px 0;font-family:monospace;font-size:12.5px;line-height:2;letter-spacing:.3px;\"\u003eDAY 1 ACCESS  ·  DAYS 2–4 ANALYSIS  ·  DAY 5 \u003cspan style=\"color:#C9A227;\"\u003eREPORT + 60 MIN SESSION\u003c\/span\u003e  ·  +2 WEEKS OF QUESTIONS\u003c\/div\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#6B7080;margin:24px 0 8px;\"\u003eNot included\u003c\/div\u003e\u003cp style=\"color:#6B7080;font-size:14px;max-width:70ch;margin:0;\"\u003eImplementation of the fixes — that is what the roadmap prices out. Legal and tax opinions: we map the obligations, interpretation stays with your advisor.\u003c\/p\u003e\u003cdiv style=\"background:#EFEAE0;border-radius:6px;padding:22px 26px;margin-top:26px;\"\u003e\n\u003cdiv style=\"font-family:monospace;font-size:15px;color:#12141C;font-weight:600;margin-bottom:6px;\"\u003ePRICE FROM  ·  5 BUSINESS DAYS\u003c\/div\u003e\n\u003cp style=\"margin:0;color:#3A3E4A;\"\u003eThe full fee is credited against any project started within 90 days. If we work together, the audit is free — and if we do not, you keep a report you can hand to any team.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pleroma","offers":[{"title":"Default Title","offer_id":54793441771857,"sku":"PL-AUDYT","price":333.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/store-channel-audit-bold-card.webp?v=1789595869"},{"product_id":"fractional-head-of-ecommerce","title":"Fractional Head of E-commerce","description":"\u003cp style=\"font-size:17px;line-height:1.6;max-width:70ch;\"\u003eA senior e-commerce leader inside your company for two days a week — owning the channel P\u0026amp;L, the roadmap, the vendors and the team — without a $150k salary and a six-month search. The role US brands post for most often, delivered as a service.\u003c\/p\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#A8861D;margin:28px 0 10px;\"\u003eWhat you get\u003c\/div\u003e\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width:200px;padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eP\u0026amp;L ownership\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eWeekly trading review across DTC and marketplaces: revenue, margin, CAC, ROAS, retention. Decisions, not slides\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eRoadmap and priorities\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eQuarterly plan, monthly priorities, a backlog your team can execute — store, channels, retention, systems\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eAgencies and vendors\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eBriefing, reviewing and holding accountable your media buyer, developers and 3PL. Someone on your side of the table who knows what good looks like\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eTeam\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eHiring plans, onboarding, 1:1s and skills development for your in-house people\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eBoard reporting\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;color:#3A3E4A;\"\u003eMonthly performance pack and a straight narrative for founders or the board\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#6B7080;margin:24px 0 8px;\"\u003eNot included\u003c\/div\u003e\u003cp style=\"color:#6B7080;font-size:14px;max-width:70ch;margin:0;\"\u003eHands-on execution beyond the two days — that is scoped as projects or plans at retainer-client rates. Ad budgets and tool subscriptions.\u003c\/p\u003e\u003cdiv style=\"background:#EFEAE0;border-radius:6px;padding:22px 26px;margin-top:26px;\"\u003e\n\u003cdiv style=\"font-family:monospace;font-size:15px;color:#12141C;font-weight:600;margin-bottom:6px;\"\u003eBILLED MONTHLY  ·  2 DAYS A WEEK  ·  3-MONTH MINIMUM\u003c\/div\u003e\n\u003cp style=\"margin:0;color:#3A3E4A;\"\u003eThirteen years running the channel for other people. Built a global brand's e-commerce unit from zero to seven-figure GMV in 14 months with a team of six.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pleroma","offers":[{"title":"Default Title","offer_id":54814821155153,"sku":"PL-FRACTIONAL","price":3390.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/fractional-head-of-ecommerce-bold-card.webp?v=1789596069"},{"product_id":"go-to-market-strategy","title":"Go-to-Market Strategy","description":"\u003cp style=\"font-size:17px;line-height:1.6;max-width:70ch;\"\u003eA three-week strategy engagement that ends with a plan your team can execute on Monday: which markets, which channels, in what order, at what price, with what budget — and what it should return.\u003c\/p\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#A8861D;margin:28px 0 10px;\"\u003eWhat you get\u003c\/div\u003e\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width:200px;padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eMarket and channel model\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eDemand, competition and unit economics per market and channel, on your actual price points — not category averages\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003ePositioning and pricing\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eWhere you sit against local competitors, what to charge per market after fees and shipping, and how to present the brand to a buyer who has never heard of it\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eOperating plan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eSequenced 12-month roadmap: launches, systems, hires, budgets, with owners and dates\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eForecast\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;color:#3A3E4A;\"\u003eRevenue, margin and spend model per quarter, with the assumptions written down so you can challenge them\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cdiv style=\"background:#EFEAE0;border-radius:6px;padding:22px 26px;margin-top:26px;\"\u003e\n\u003cdiv style=\"font-family:monospace;font-size:15px;color:#12141C;font-weight:600;margin-bottom:6px;\"\u003ePRICE FROM  ·  3 WEEKS\u003c\/div\u003e\n\u003cp style=\"margin:0;color:#3A3E4A;\"\u003eCredited against any project we then execute. Built by people who have owned the P\u0026amp;L consequences of their own recommendations.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pleroma","offers":[{"title":"Default Title","offer_id":54814821253457,"sku":"PL-GTM","price":2390.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/go-to-market-strategy-bold-card.webp?v=1789596082"},{"product_id":"team-build-out-training","title":"Team Build-out \u0026 Training","description":"\u003cp style=\"font-size:17px;line-height:1.6;max-width:70ch;\"\u003eWe build your in-house e-commerce team the way we built our own: role design, hiring, onboarding, playbooks and training — so in six months the capability lives inside your company, not inside an agency invoice.\u003c\/p\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#A8861D;margin:28px 0 10px;\"\u003eWhat you get\u003c\/div\u003e\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width:200px;padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eOrg design\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eWhich roles you need at your revenue stage, in what order, in-house vs partner — with salary bands for your market\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eHiring\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eJob descriptions, practical test tasks, interview scoring, final-round participation. We hired and trained a six-person specialist team from zero\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003ePlaybooks\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eWritten procedures for listings, marketplace operations, customer service, campaigns and reporting — the documentation most teams never get\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eTraining\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;color:#3A3E4A;\"\u003eShopify, PIM, marketplaces, Klaviyo and analytics — hands-on workshops per role, recorded, with 90 days of follow-up\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cdiv style=\"background:#EFEAE0;border-radius:6px;padding:22px 26px;margin-top:26px;\"\u003e\n\u003cdiv style=\"font-family:monospace;font-size:15px;color:#12141C;font-weight:600;margin-bottom:6px;\"\u003eFINAL PRICE AFTER SCOPING  ·  8–12 WEEKS\u003c\/div\u003e\n\u003cp style=\"margin:0;color:#3A3E4A;\"\u003eScoped by the number of roles. Recruitment fees and salaries are yours.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pleroma","offers":[{"title":"Default Title","offer_id":54814821286225,"sku":"PL-TEAM","price":1990.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/team-build-out-training-bold-card.webp?v=1789596097"}],"url":"https:\/\/www.pleromacommerce.com\/collections\/strategy-leadership.oembed","provider":"Pleroma","version":"1.0","type":"link"}