{"product_id":"ecommerce-from-scratch","title":"E-commerce from Scratch","description":"\u003cp\u003eA complete guide for people starting to sell online, built in the order a store should be built: from the maths of one product and a checkout that converts, through the catalogue, compliance and marketplaces, to paid media, creators and retention.\u003c\/p\u003e\u003cp\u003eTwelve chapters, each ending with one decision to make and a checklist. Fourteen diagrams: a margin waterfall, a checkout that leaks versus one that converts, a compliance map for Europe, the order of sales channels, ROAS versus profit, creator and UGC loops, a ten-number dashboard and a 90-day plan.\u003c\/p\u003e\u003cp\u003eWritten for Europe: local payment methods, parcel lockers, VAT OSS, GPSR, PPWR and WEEE in plain language, with worked examples in euros and in złoty.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e01 Unit economics\u003c\/li\u003e\n\u003cli\u003e02 Platform, checkout, payments and delivery\u003c\/li\u003e\n\u003cli\u003e03 The product catalogue\u003c\/li\u003e\n\u003cli\u003e04 Compliance\u003c\/li\u003e\n\u003cli\u003e05 Logistics, service and systems\u003c\/li\u003e\n\u003cli\u003e06 Sales channels and marketplaces\u003c\/li\u003e\n\u003cli\u003e07 Traffic: SEO, advertising and tracking\u003c\/li\u003e\n\u003cli\u003e08 Creators and UGC\u003c\/li\u003e\n\u003cli\u003e09 Retention: email, SMS, loyalty\u003c\/li\u003e\n\u003cli\u003e10 Data, dashboard and AI\u003c\/li\u003e\n\u003cli\u003e11 The first 90 days\u003c\/li\u003e\n\u003cli\u003e12 What not to do\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pleroma Commerce","offers":[{"title":"Default Title","offer_id":55074572763473,"sku":"EBOOK-ECOM-FS","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/ebook-ecom-from-scratch-cover_f796b8ad-c9f3-4aad-ba83-e801d031c4c1.png?v=1790325575","url":"https:\/\/www.pleromacommerce.com\/products\/ecommerce-from-scratch","provider":"Pleroma","version":"1.0","type":"link"}