{"product_id":"marketplace-advertising","title":"Marketplace Advertising","description":"\u003cp style=\"font-size:17px;line-height:1.6;max-width:70ch;\"\u003eAmazon Ads and Allegro Ads run inside the listing, not next to it. Sponsored Products, Brands and Display on Amazon; sponsored offers and campaigns on Allegro — with the pricing, attributes and content that make ads convert instead of just spend.\u003c\/p\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#A8861D;margin:28px 0 10px;\"\u003eEvery month\u003c\/div\u003e\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width:200px;padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eStructure\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eCampaigns by product group and intent, negative keyword discipline, budgets by margin tier\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eListing side\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eAds on listings with missing attributes waste budget. We fix the listing before we scale the spend\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003ePromotions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eDeals, coupons and the channel's promotional calendar worked into the plan, with the 30-day price rule respected\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eReporting\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;color:#3A3E4A;\"\u003eTACoS and organic rank alongside ACoS — ads that grow organic sales are the ones worth keeping\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cdiv style=\"background:#EFEAE0;border-radius:6px;padding:22px 26px;margin-top:26px;\"\u003e\n\u003cdiv style=\"font-family:monospace;font-size:15px;color:#12141C;font-weight:600;margin-bottom:6px;\"\u003eBILLED MONTHLY PER CHANNEL  ·  AD SPEND SEPARATE\u003c\/div\u003e\n\u003cp style=\"margin:0;color:#3A3E4A;\"\u003eWe hold Amazon's listing optimisation credentials and ran Allegro Ads on a 15,000-SKU account. Included in the Marketplace plan.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pleroma","offers":[{"title":"Default Title","offer_id":54814823285073,"sku":"PL-MPADS","price":790.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/marketplace-advertising-bold-card.webp?v=1789596125","url":"https:\/\/www.pleromacommerce.com\/products\/marketplace-advertising","provider":"Pleroma","version":"1.0","type":"link"}