{"product_id":"marketplace-launch","title":"Marketplace Launch","description":"\u003cp style=\"font-size:17px;line-height:1.6;max-width:70ch;\"\u003eOne European marketplace, launched completely — Amazon, Allegro, Kaufland, bol or eBay. A marketplace is not \"an extra channel\": it is a separate market with its own search engine, its own price sensitivity and its own delivery economics. The low-risk way to put a first foot into Europe.\u003c\/p\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#A8861D;margin:32px 0 10px;\"\u003e1 · Account and foundations\u003c\/div\u003e\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width:200px;padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eRegistration\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eBusiness account, identity and tax verification managed to approval, seller details, returns and complaints policies that meet EU consumer law\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eCompliance prerequisites\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eWhatever this channel demands before it lets you sell: WEEE\/ElektroG for electricals, packaging registration, GPSR documentation — filed and evidenced\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eShipping matrix\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;color:#3A3E4A;\"\u003eParcel lockers, courier, pickup — free-shipping thresholds calculated so they do not eat your margin, and local delivery expectations met\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#A8861D;margin:32px 0 10px;\"\u003e2 · Your catalogue, done properly\u003c\/div\u003e\u003cp style=\"max-width:70ch;color:#3A3E4A;margin:0 0 14px;\"\u003eCatalogue size does not change the price. We build and validate the upload files the same way for 150 products as for 1,500, and if you supply your own photos and descriptions it goes faster still.\u003c\/p\u003e\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width:200px;padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eTitles\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eWritten natively for the channel's search engine and for how buyers in your category actually search — not translated from your store\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eAttributes\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eA complete category attribute set — this is what decides whether your listing appears in filters at all. The most common reason good products do not sell on European marketplaces\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eDescriptions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eStructured to the channel's rules, answering the questions buyers ask before purchase\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eImagery\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eChecked and prepared to channel spec, with a list of gaps for you to fill\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eVariants\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;color:#3A3E4A;\"\u003eBuilt with the method the channel currently supports — done wrong, they can suppress an entire product family\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#A8861D;margin:32px 0 10px;\"\u003e3 · Pricing, ads, sync\u003c\/div\u003e\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"width:200px;padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003ePrice calculation\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eCategory commission, delivery cost, additional fees and competitive position — you know what actually remains from each sale\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eChannel advertising\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eLaunch campaigns, budgets, which listings to promote and rotation rules — plus what to watch in month one\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003eSynchronisation\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;color:#3A3E4A;\"\u003eWired through the PIM: stock, prices, orders landing in the same process as your store orders\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:13px 18px 13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;vertical-align:top;\"\u003e\u003cstrong\u003e14 days of watching\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:13px 0;border-top:1px solid #E5E0D5;border-bottom:1px solid #E5E0D5;color:#3A3E4A;\"\u003eFixing suppressed listings, price corrections, first conclusions from real sales data\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\u003cdiv style=\"font-family:monospace;font-size:11px;letter-spacing:2.2px;text-transform:uppercase;color:#6B7080;margin:24px 0 8px;\"\u003eNot included\u003c\/div\u003e\u003cp style=\"color:#6B7080;font-size:14px;max-width:70ch;margin:0;\"\u003eChannel commission and ad budget. Photography. Ongoing account management — that is the \u003ca href=\"\/products\/marketplace-plan\" style=\"color:#A8861D;\"\u003eMarketplace plan\u003c\/a\u003e.\u003c\/p\u003e\u003cdiv style=\"background:#EFEAE0;border-radius:6px;padding:22px 26px;margin-top:26px;\"\u003e\n\u003cdiv style=\"font-family:monospace;font-size:15px;color:#12141C;font-weight:600;margin-bottom:6px;\"\u003ePRICE FROM  ·  2–3 WEEKS\u003c\/div\u003e\n\u003cp style=\"margin:0;color:#3A3E4A;\"\u003eWe have run marketplace accounts with 15,000-SKU catalogues in technical categories with deep attribute requirements. Want three channels at once? See \u003ca href=\"\/products\/three-channel-launch\" style=\"color:#A8861D;font-weight:600;\"\u003eThree-Channel Launch\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pleroma","offers":[{"title":"Default Title","offer_id":54793453207889,"sku":"PL-ALLEGRO","price":1990.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/7629\/5761\/files\/marketplace-launch-bold-card.webp?v=1789595930","url":"https:\/\/www.pleromacommerce.com\/products\/marketplace-launch","provider":"Pleroma","version":"1.0","type":"link"}