Klaviyo Email Orbit
Email that orbits the customer. Not a newsletter and not eight generic automations — a system of 30+ lifecycle flows circling every moment of the customer's relationship with your brand: first visit, hesitation, purchase, use, restock, silence, return. Each moment has its own message, its own timing and its own trigger.
Retention is usually the highest-return system in e-commerce and the one most brands run at a fraction of its potential. The difference between eight flows and thirty is not volume — it is coverage. Every gap in the orbit is revenue that leaves and does not come back.
| Data and events | Store integration, list import, event tracking verified (viewed, added to cart, purchased), catalogue synced into product blocks |
| Deliverability | Domain authentication (SPF, DKIM, DMARC), sending warm-up, list hygiene. Without this nothing else in the orbit works |
| Segmentation | Engagement tiers, lifecycle stages, category affinity, VIP and at-risk segments the flows actually use |
| Acquisition | Welcome series, sign-up nurture, first-purchase incentive, education tracks by category |
| Hesitation | Browse abandonment, cart abandonment, checkout abandonment, price-drop and back-in-stock alerts |
| Post-purchase | Order and shipping updates, product onboarding, usage guidance, review requests timed to actual use, cross-sell by category |
| Retention | Replenishment on your category's real purchase cycle, VIP recognition, loyalty tiers, birthday and anniversary |
| Recovery | Winback sequences by value tier, sunset flows, re-engagement and preference capture before the address goes cold |
| Template and copy | A master template in your brand with modular blocks, plus subject lines and body copy written for every flow. You do not receive empty skeletons to fill in |
| SMS layer | Consent flows and 5–8 SMS touchpoints woven into the highest-intent moments of the orbit |
| Sign-up and consent | Forms and pop-ups with sane targeting, marketing consent compliant with GDPR, double opt-in where required |
| Reporting and training | Revenue attributed per flow, A/B testing conventions, team training on running campaigns |
Klaviyo subscription (priced by list size) and SMS costs. Monthly campaign management — that lives in the Growth plan.
Core covers roughly 15 flows — the money-makers. Full Orbit closes every gap and adds the SMS layer. We built this system alongside a three-tier loyalty programme for an industrial brand.