AMAZON-LED COMMERCIAL OPERATIONS · 2020–2023

ShopMonk Ltd

A larger catalogue operation with a stronger Amazon focus. The role went beyond execution into pricing, purchasing, replenishment and commercial decision-making.

Manchester · United Kingdom

40k+SKUs
5Amazon accounts
5eBay accounts
5team members
THE CHALLENGE

Not a single task. The operation around it.

At 40,000+ SKUs across multiple marketplace accounts, listing products is no longer the hard part. Performance increasingly depends on pricing policy, stock cover, sales velocity and purchasing decisions.

The job was not to “launch a channel”. It was to make that channel keep working the next day, at a larger catalogue, higher order volume and across more markets.
WHAT WE BUILT

A system, not a collection of separate channels

The operation covered 5 Amazon and 5 eBay accounts plus channels including OnBuy, ManoMano and Cdiscount, with expansion into the US, France and Germany.

Amazon
5 accounts / advertising / pricing
eBay
5 accounts / catalogue / orders
Other channels
OnBuy / ManoMano / Cdiscount
Commercial
Pricing / purchasing / replenishment
Operations
Logistics / warehouse / team
Expansion
US / France / Germany
CHANNELS & SYSTEMS

Operating footprint

HOW IT WAS OPERATED

Discover → Build → Operate → Scale → Transfer

01 / DISCOVER

Process, data, margin, constraints and ownership.

02 / BUILD

Channels, catalogue, integrations and operating rules.

03 / OPERATE

Execution, exceptions, pricing, stock and data.

04 / SCALE

Add markets without adding chaos at the same rate.

05 / TRANSFER

Enable the team or keep running the function.

Scope included content, pricing, advertising, logistics, a five-person team and warehouse operations. A key part was connecting sales data with pricing and purchasing decisions.

RESULTING CAPABILITY

What remained after the work

Amazon was treated as a business, not an admin panel. Pricing, stock and replenishment decisions were part of one operating loop, enabling planning beyond the next sales day.

Decisions

Less reactive firefighting and more decisions based on a shared view of sales, stock and channels.

Process

Clear data sources, ownership and exception handling instead of knowledge living in one person’s head.

Scale

A new channel plugs into the existing operation instead of creating another silo and manual task list.

PLEROMA COMMERCE

Not a traditional agency. Operators expected to think for the area they own.

We do not wait for a task list. We identify problems, set priorities, plan the next moves and execute them. No corporate jargon and no agency theatre.

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