Onyx
Leading expansion from Poland into European and US markets. Amazon, Walmart, eBay and the owned website were treated as parts of one operation rather than isolated projects.
Toruń · Poland → Europe / United States
Not a single task. The operation around it.
Every new market multiplies catalogues, prices, currencies, stock rules, channel requirements and manual work. Without a shared operating layer, each new marketplace adds complexity.
A system, not a collection of separate channels
The operation expanded across Amazon, Walmart, eBay and the owned website, alongside channels such as Allegro, Erli, Empik and OnBuy. BaseLinker supported process automation and channel synchronisation.
- US
- Walmart / Amazon / eBay
- Europe
- Amazon / eBay / OnBuy
- Poland
- Allegro / Erli / Empik
- DTC
- Owned ecommerce website
- Operations
- BaseLinker automation
- Advertising
- Scripts / operational support
Operating footprint
Discover → Build → Operate → Scale → Transfer
Process, data, margin, constraints and ownership.
Channels, catalogue, integrations and operating rules.
Execution, exceptions, pricing, stock and data.
Add markets without adding chaos at the same rate.
Enable the team or keep running the function.
Work covered channel preparation, product data, listings, automation, operational support and scripts supporting ad management. The goal was to scale without adding manual work at the same rate.
What remained after the work
The result was an expansion model where new channels could be added to a shared operation instead of creating a separate process for every marketplace.
Decisions
Less reactive firefighting and more decisions based on a shared view of sales, stock and channels.
Process
Clear data sources, ownership and exception handling instead of knowledge living in one person’s head.
Scale
A new channel plugs into the existing operation instead of creating another silo and manual task list.
Not a traditional agency. Operators expected to think for the area they own.
We do not wait for a task list. We identify problems, set priorities, plan the next moves and execute them. No corporate jargon and no agency theatre.
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