Free tool

Marketplace title generator

Enter the product details once. The tool builds a title for each channel, counts the characters and tells you what breaks the limit.

Every title is editable - the counter updates as you type.
ChannelTitleChars

Limits verified: 19 Sep 2026

Why titles decide visibility

On a marketplace the title is not branding — it is the main ranking signal. Amazon, Allegro and eBay each run their own search engine, with their own character limit and their own preferred word order, which is why one title copied across all three underperforms on all three.

Character limits
Amazon 200 characters, but mobile search results cut off at roughly 80. Some categories enforce lower limits of their own.
Allegro 75 characters, raised from 50 in September 2023. The tightest limit of the major European channels, so the main phrase has to come first.
eBay 80 characters. Punctuation is wasted space — eBay's search tokenises on whitespace.
Etsy 140 characters. Descriptive phrases work better than brand-first titles.
Cdiscount 132 characters, with a restricted character set — avoid symbols other than commas, hyphens and slashes.
OTTO 70 characters for the model name field. Exports fail outright above it.
What gets a listing suppressed

Promotional words belong in promotions, not titles. The tool flags the usual offenders — ‘best’, ‘sale’, ‘free shipping’, ‘hot’ and exclamation marks. On Allegro, warranty information belongs in the structured warranty field, never in the title or description. On Amazon, all-caps words and decorative symbols are a common reason for rejection.

Why we built it

We write listings for a living, and the same three mistakes come back every time: a title copied between channels, a title over the limit that gets silently truncated, and promotional words that trigger a suppression. This tool catches all three before upload. For a full catalogue the same work is done with scripts and validated upload files — that is Listing Production, priced per channel however many products you have.

Questions & answers

What is the character limit for an Amazon product title?

200 characters, though mobile search results truncate at roughly 80 and some categories enforce lower limits of their own. Put the words a buyer would actually type in the first 80 characters and treat the rest as supporting detail.

Why is the Allegro title limit only 75 characters?

Allegro keeps titles short so search results stay scannable and consistent. In practice it means the main phrase has to come first, the brand and model next, and features only if there is room. It is the tightest limit among the major European channels.

What is the eBay title length limit?

80 characters. eBay tokenises the title on whitespace, so punctuation is wasted space. Write it as a sequence of searchable words rather than a sentence.

Do capital letters help a listing rank?

No. Search engines on every major marketplace are case-insensitive, so all-caps adds nothing to ranking. On Amazon it is a common reason for listing rejection, and on any channel it reads as shouting.

Are keywords in the title enough to rank?

No. The title is the strongest single signal but category attributes decide whether your product appears in filters at all, and sales velocity, reviews and price competitiveness decide where it sits among the results. A perfect title on an incomplete listing still loses.

Should the EAN go in the title?

No. The barcode belongs in its own structured field where the channel matches your offer to a catalogue entry. In the title it wastes characters that could carry search terms, and on some channels it triggers a policy warning.

What about variants — do I write a title per variant?

On channels with proper variant support the parent title carries the product and the variant axis carries size or colour, so you do not repeat them in the title. Writing a separate title per variant usually signals that the variant structure was built wrong.

Which special characters are safe?

Commas, hyphens and slashes are safe almost everywhere. Cdiscount restricts the character set explicitly. Decorative symbols, emoji and repeated exclamation marks cause rejections on Amazon and Allegro. When in doubt, leave it out — no symbol has ever improved a ranking.

Does a marketplace title help Google rankings?

Marketplace listings do get indexed by Google, but you are competing on the marketplace's domain, not your own. Your store's SEO title is a separate field with a different limit — around 60 characters — which is why it is included in this tool alongside the marketplaces.

How do I do this for a whole catalogue rather than one product?

With rules and upload files, not by hand. Once the pattern for a channel is defined, generating and validating 1,500 titles takes about as long as 150. That is listing production, priced per channel regardless of catalogue size.