Conexus Trading / Innova Brands Ltd
The work started at startup stage in London and grew with the business into a large Harlow operation and the rebrand to Innova Brands Ltd. Responsibility covered sales, catalogue, marketplaces and the operational backbone.
London → Harlow · United Kingdom
Not a single task. The operation around it.
Scale quickly outgrew a simple “list it and ship it” model. More accounts, countries and fulfilment models required central control of stock, orders, listings and exceptions.
A system, not a collection of separate channels
The operation was organised around Linnworks. It covered 4 Amazon accounts, 5 eBay accounts, Amazon FBA, Amazon Vendor Central and additional European channels including ManoMano, Cdiscount, OnBuy, The Range, bol.com and eMAG.
- Amazon
- 4 accounts / FBA / Vendor Central
- eBay
- 5 accounts / listings / orders
- EU marketplaces
- OnBuy / The Range / bol.com / eMAG / ManoMano / Cdiscount
- Operations
- Linnworks administration
- Catalogue
- 35
- 000-SKU operating scale
- Fulfilment
- Stock / orders / exceptions
Operating footprint
Discover → Build → Operate → Scale → Transfer
Process, data, margin, constraints and ownership.
Channels, catalogue, integrations and operating rules.
Execution, exceptions, pricing, stock and data.
Add markets without adding chaos at the same rate.
Enable the team or keep running the function.
Daily work covered Linnworks administration, catalogue and listings, order flow, stock, fulfilment, marketplace exceptions and keeping channels operationally aligned.
What remained after the work
A startup model became a multi-channel operation capable of handling roughly 35,000 SKUs and more than 1,000 orders per day. The key outcome was the operating system required to control that scale.
Decisions
Less reactive firefighting and more decisions based on a shared view of sales, stock and channels.
Process
Clear data sources, ownership and exception handling instead of knowledge living in one person’s head.
Scale
A new channel plugs into the existing operation instead of creating another silo and manual task list.
Not a traditional agency. Operators expected to think for the area they own.
We do not wait for a task list. We identify problems, set priorities, plan the next moves and execute them. No corporate jargon and no agency theatre.
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