Fractional Head of E-commerce
Fractional Head of E-commerce
A senior e-commerce leader inside your company for two days a week — owning the channel P&L, the roadmap, the vendors and the team — without a $150k salary and a six-month search. The role US brands post for most often, delivered as a service.
| P&L ownership | Weekly trading review across DTC and marketplaces: revenue, margin, CAC, ROAS, retention. Decisions, not slides |
| Roadmap and priorities | Quarterly plan, monthly priorities, a backlog your team can execute — store, channels, retention, systems |
| Agencies and vendors | Briefing, reviewing and holding accountable your media buyer, developers and 3PL. Someone on your side of the table who knows what good looks like |
| Team | Hiring plans, onboarding, 1:1s and skills development for your in-house people |
| Board reporting | Monthly performance pack and a straight narrative for founders or the board |
Hands-on execution beyond the two days — that is scoped as projects or plans at retainer-client rates. Ad budgets and tool subscriptions.
Thirteen years running the channel for other people. Built a global brand's e-commerce unit from zero to seven-figure GMV in 14 months with a team of six.
Service at a glance
- Who it is for
- Businesses needing senior commerce leadership without a full-time appointment.
- Scope
- Own the agreed roadmap, coordinate teams and vendors, and review commercial performance.
- What you receive
- A decision owner, operating priorities and management reporting.
- Commercial basis
- Leadership capacity is defined in the offer; execution beyond that remit is separately scoped.
Current listed price
$3,390.00 USD
The billing unit, inclusions and exclusions are set out in the detailed offer above. Confirm the scope and any additional costs before ordering.
HOW WE APPROACH THIS
More people is not automatically more capacity.
When delivery slows down, we fix ownership, dependencies and process before adding another person. Specialists are given clear decisions to own, not management titles by default.