E-commerce from Scratch
The complete guide to online selling, digital marketing and creators, from the first product to the first 90 days.
- 28pages
- 14diagrams
- EN + PLlanguages
- PDFA4
Download link by email right after checkout. EN and PL included.
Contents
- 01Unit economics
- 02Platform, checkout, payments and delivery
- 03The product catalogue
- 04Compliance
- 05Logistics, service and systems
- 06Sales channels and marketplaces
- 07Traffic: SEO, advertising and tracking
- 08Creators and UGC
- 09Retention: email, SMS, loyalty
- 10Data, dashboard and AI
- 11The first 90 days
- 12What not to do
A complete guide for people starting to sell online, built in the order a store should be built: from the maths of one product and a checkout that converts, through the catalogue, compliance and marketplaces, to paid media, creators and retention.
Twelve chapters, each ending with one decision to make and a checklist. Fourteen diagrams: a margin waterfall, a checkout that leaks versus one that converts, a compliance map for Europe, the order of sales channels, ROAS versus profit, creator and UGC loops, a ten-number dashboard and a 90-day plan.
Written for Europe: local payment methods, parcel lockers, VAT OSS, GPSR, PPWR and WEEE in plain language, with worked examples in euros and in złoty.
- 01 Unit economics
- 02 Platform, checkout, payments and delivery
- 03 The product catalogue
- 04 Compliance
- 05 Logistics, service and systems
- 06 Sales channels and marketplaces
- 07 Traffic: SEO, advertising and tracking
- 08 Creators and UGC
- 09 Retention: email, SMS, loyalty
- 10 Data, dashboard and AI
- 11 The first 90 days
- 12 What not to do
Want us to do this for you?
How do I get the file?
A download link arrives by email right after checkout, including for the free ebook. The file is an A4 PDF with clickable links.
Which language is it in?
One purchase gets you both versions: English and Polish.
Do I get a VAT invoice?
Yes. EU businesses with a valid EU VAT number receive a reverse-charge invoice.
What about new editions?
New editions of the same title are sent to buyers at no extra cost.
Can I return an ebook?
Yes. You have 14 days from purchase to get a full refund, no reason needed. Email matt@pleromacommerce.com and the money is back within 2 business days. Details in our refund policy.